Implementation Summary

Ethyca uses the following endpoints in Iterable to retrieve and delete Personally Identifiable Information (PII) when a user submits a data subject request. See below for a summary of what Ethyca does with each endpoint:

EndpointUser Can DownloadUser Can Delete
UserYesYes **

** (Deletion requests are performed by using Iterable's "Forget User" endpoint. See Additional Information below for more details.)

Because Iterable is a growth marketing platform, it stores PII about your customers and the customers they are referring. Keep this in mind when you are setting the DSR Customization as it will impact what is returned in your subject's DSR package.

If this aligns with your use of Iterable, please proceed to the next section to begin setting up your integration in the Control Panel.

For any questions, please reach out to your dedicated Customer Success Manager.

Connection Settings

To connect for your instance of Iterable to Ethyca, follow the steps below:

1. Sign in at


2. In the "integrations" dropdown, select "API Keys."


3. Click "New API Key."


4. Enter a descriptive name for your API key, such as "Ethyca Privacy Management" and click "Create."


5. Copy your API Key into Ethyca. Your API Key will only be shown once.


Additional Information

Iterable has provided a specific endpoint for processing privacy requests. It is called the "Forget User" endpoint, which we leverage in our integration. Iterable has stated that "It can take up to ten minutes for Iterable to forget a user." This should be taken into consideration when attempting to validate the integration.