California's Consumer Privacy Act (CCPA), requires organizations to offer consumers the right to opt out of data processing for sales.
This step-by-step guide walks you through how to configure Ethyca to automatically manage consent to Data Sales for your users.
This guide focuses on the technical integration for CCPA "Do Not Sell" and assumes you are already familiar with the steps for creating your Data Sales Data Use Case and adding the necessary Consent Flags. These are both required steps for completing your implementation.
Note: This configuration is for websites that are 'vanilla', that is to say you are loading your pixels directly in your website
<head></head> area and are not using Google Tag Manager (GTM), Adobe Tag Manager or Segment.
If you are installing the Ethyca consent pixel on your website, add the code below within the
<head></head> of any page on your site which requires consent management.
This must be placed above any pixels it will affect, for example, please ensure this is pasted above Facebook, Google or other Ad Platform Pixels.
You will need to make minor modifications to your pixel in order to implement the Facebook Limited Data Use flag as follows:
a) Edit your Facebook Pixel to add the following items:
b) Add the line below BEFORE
ethyca.GROUP4 ? fbq('dataProcessingOptions', ) : fbq('dataProcessingOptions', ['LDU'], 1, 1000);
This line checks the value of
ethyca.GROUP4 consent and depending on whether it's
false will opt a user out of dataProcessing for Facebook or include them in dataProcessing.
<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=000000000&ev=PageView&noscript=1"/></noscript>
Please visit each of the below support articles if your business manages pixels in any additional locations:
- If your business manages pixels directly in Google Tag Manager (GTM): Configuring Consent in GTM
- If your business uses Segment's consent suppression system: Configuring Data Restrictions in Segment
- If your business manages pixels in your mobile application: Adding Privacy & Consent to your Application
- To go back to our technical CCPA hub, click here
For QA instructions, check out our how to guide for testing Consent for CCPA's Data Sales.
Please contact [email protected] if you have any questions regarding your implementation.
Updated 3 months ago