Implementation Summary

Ethyca uses the following endpoint in Heap to delete Personally Identifiable Information (PII) when a user submits a data subject request. See below for a summary of what Ethyca does with each endpoint:

EndpointUser Can DownloadUser Can Delete
User DeletionNoYes

Because Heap is a product analytics tool, it stores PII about your customers and the customers they are referring. Keep this in mind when you are setting the DSR Customization as it will impact what is returned in your subject's DSR package.

This deletion may take 3-7 business days to fully process the request. This is dependent on Heap's current queue of deletions as well as the number of places that the data subject's data resides in. For instance, users that live in Heap as well as Heap Connect warehouses will take longer than than just users that live in Heap. For additional information on Heap's deletion SLA, please contact your Heap account manager.

If this aligns with your use of Heap, please proceed to the next section to begin setting up your integration in the Control Panel.

For any questions, please reach out to your dedicated Customer Success Manager.

Connection Settings

To connect your instance of Heap to Ethyca, follow the steps below:

1. Log in to Heap at


2. Select "account" in the left navigation. In the dropdown, select "manage."


3. Select "Data Privacy" from the Account menu.


4. Your App ID is bolded in the paragraph under the heading "user deletion." Copy this into Ethyca.


5. Click "generate a new key."


6. Copy and paste your new API Key into Ethyca.


The Finishing Touches

If you are using Ethyca's Atlas, please identify what column mapped to Atlas contains the identity of your subject. Once identified, please notify your Ethyca Customer Success Manager who will then complete the last step in identity propagation mapping.