What is Ethyca?

Ethyca is cloud software that lets organizations easily manage all their data privacy requirements. It lets your team rapidly execute privacy tasks which would otherwise take many hours to complete. What’s more, its automation power removes all human error from the execution of these tasks – and people reviewing database tables row by row are very prone to mistakes!

In short: following the world’s privacy laws is made much quicker and much simpler with Ethyca.
The software consists of a front-end Privacy Center for your customers where they can file any privacy requests granted to them by data privacy law. This includes options to opt-out of “do not sell” agreements or make requests to access or erase their data.

On the back-end, Ethyca has a number of features that help you create a powerful data management strategy. These include:

Data integrations that link into all the 3rd party applications in your business’s tech stack
Atlas which allows you to fulfill subjects’ data rights by querying against data stored on your owned infrastructure
A seamless Data Subject Request management system that can be fully automated
Data mapping capabilities that clearly outlines your entire business’s data supply chain

How does Ethyca make data privacy management easier?

Your organization’s data privacy responsibilities need to be taken seriously, so you’ll need a robust and trustworthy system in place to get the job done right. Ethyca gives you the tools to do so, and those tools are designed to automate as much privacy management as possible. This lets you save valuable team hours and focus on the bigger privacy picture. Let’s take a deeper look at some of the functions that it automates for you.

Data Mapping

Ethyca creates a data inventory or map of your business’s data flow. Data mapping with Ethyca makes addressing your customer’s privacy concerns simple, as it creates a full picture of all of the personal data that your organization possesses. It also empowers you to easily craft reports that are vital for regulatory compliance

Data Subject Request Management

Data Subject Requests are one of the most important parts of modern privacy management. These are requests that your customers make to access their data and erase their data. You can view and respond to all of the Data Subject Requests that your business receives from a single control panel within Ethyca.

When an access (SAR) or erasure (Right to Forget) request comes from a customer, Ethyca scans all your different internal and external data systems to surface data related to the customer. Once that discovery is done, Ethyca automatically identifies all data for a given user and generates a comprehensive response to any Subject Request.

Record Keeping and Reporting

In line with CCPA regulation, a business shall maintain records of consumer requests and how it responded to the requests for at least 24 months (see: 999.317. Training; Record-Keeping). Similarly, GDPR requires audit trails and logging to demonstrate that personal data is being managed and handled properly. With Ethyca, the necessary components for record keeping are all logged in your Reports

“Do Not Sell” Request Processing

A “Do Not Sell” (or “Do Not Sell My Personal Information”) request is an action that can be taken by a person whose data is being processed by your business. Put simply, it gives customers the right to opt-out of the sharing of their personal data. It places an obligation upon your business to not sell or otherwise transfer any of their personal information to another business for monetary or other valuable consideration. Ethyca helps manage this for you, so when a customer visits your Privacy Center Consent Management page and opts-out of data sales, when the customer returns to your website, their information will not be sold to third parties.

An effective privacy management strategy is fundamental for any modern business, and having the right tools to address your customer’s data privacy concerns efficiently is crucial. If you have any questions about data privacy management or about using Ethyca’s data privacy platform, please feel free to reach out and we’d be happy to help!