AppsFlyer

Implementation Summary

Ethyca uses the following endpoints in AppsFlyer to retrieve and delete Personally Identifiable Information (PII) when a user submits a data subject request. See below for a summary of what Ethyca does with each endpoint:

Because AppsFlyer is an attribution platform, it stores PII about your customers. Keep this in mind when you are setting the DSR Customization as it will impact what is returned in your subject's DSR package.

If this aligns with your use of AppsFlyer, please proceed to the next section to begin setting up your integration in the Control Panel.

For any questions, please reach out to your dedicated Customer Success Manager.

Connection Settings

To locate your App Name and API Token to connect your instance of AppsFlyer to Ethyca, follow the steps below:

1. Log in to AppsFlyer at hq1.appsflyer.com.

2. The App Name can be in different formats depending on the platform your app uses, but will always appear in the location shown in the image below. Examples of App Name values include:

• iOS: id123456789
• Android: com.example, com.publishers.name
• Android out-of-store: com.publisher.name-channel

Paste your App Name into Ethyca.

3. Click on your username in the upper right corner. Select "API Tokens" from the dropdown menu.

4. Your API Token will show on the API Tokens page. Paste your API Token into Ethyca.

The Finishing Touches

If you are using Ethyca's Atlas, please identify what column mapped to Atlas contains BOTH the user_id, identity_type of your subject. Once identified, please notify your Ethyca Customer Success Manager who will then complete the last step in identity propagation mapping.